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Your End-of-Year Benefits Marketing Calendar: Six Weeks to Fill Your Schedule and Boost Optical Revenue
Stop scrambling in December. Build a strategic 6-week end-of-year benefits marketing calendar that fills your schedule and boosts optical sales by 20-30% through consistent, timely messaging across all channels.
Medicare Open Enrollment: The Hidden Revenue Opportunity Most Practices Miss
Medicare Open Enrollment (Oct 15-Dec 7) is one of optometry's most underutilized growth opportunities. Learn how to proactively reach out to Medicare patients, fill your holiday schedule, and provide genuine service during this critical period.
From Conference Notes to Cash Flow: How to Actually Implement What You Learned
Your conference notebook is full of great ideas, but ideas don't generate revenue—implementation does. Use this 7-day framework to transform one conference insight into measurable practice results.
The Payback Test: Smart Equipment Decisions for Your Practice
Trade show excitement shouldn't drive equipment decisions. Learn how to use the Payback Test to evaluate new technology investments with math instead of emotion, ensuring every dollar you spend strengthens your practice.