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The Second-Pair Strategy: How One Simple Conversation Adds 15% to Optical Revenue
One simple conversation at eyeglass pickup can increase optical revenue by 12-18%. Learn the second-pair script, incentive structure, and tracking system that consistently converts patients without pressure or pushiness.
The Art of Saying No: Why Curated Frame Inventory Beats Chasing Every New Line
Not every frame line belongs in your optical. Learn how to evaluate frame lines strategically, say "no" professionally to reps and staff, and build curated inventory that maximizes profitability and patient experience.