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The Second-Pair Strategy: How One Simple Conversation Adds 15% to Optical Revenue
One simple conversation at eyeglass pickup can increase optical revenue by 12-18%. Learn the second-pair script, incentive structure, and tracking system that consistently converts patients without pressure or pushiness.
The Art of Saying No: Why Curated Frame Inventory Beats Chasing Every New Line
Not every frame line belongs in your optical. Learn how to evaluate frame lines strategically, say "no" professionally to reps and staff, and build curated inventory that maximizes profitability and patient experience.
The Handoff That Could Be Worth $50,000 a Year
A weak handoff from exam room to optical could be costing your practice $50,000+ annually. Learn the simple script change that can boost your optical capture rate by 3-5 points almost immediately.
Know Your Break-Even: Why Busy Doesn't Always Mean Profitable
Busy doesn't equal profitable. Learn how to calculate your true break-even patient count—including cash flow obligations—so you can finally stop guessing and start building real profitability in your optometry practice.